Luna Norte Jewelry
The Fall 2015 launch of the Luna Norte website began with the initial design of wireframes and site functionality to sell to both retail and wholesale clients. Next came stylistic developments to include use of consistent color schemes, UI interfaces and typographic styles. The site was handed to a web developer for coding. From here, I have been in charge of the backend of the website, including shooting all lifestyle and product imagery on the site as well as gathering and creating all other content.
Best known for its genuine stone jewelry, Luna Norte's packaging educates the consumer with metaphysical properties of each stone. Packaging inspiration here was drawn largely from vintage rock and mineral field guides.
Over the years, different box styles and variations have been developed dependent on seasonal and current packaging trends.
Luna Norte Classic Packaging is the most common and economical packaging. My role has been developing all die-lines, packaging solutions and designs from concept stage to final production.
(White Label) Packaging
Luna Norte offers white label packaging options to Urban Outfitters both in USA and UK. Everything here has been developed based on current trends and the Urban Outfitters' customer demographic. As of November 2018, the Road Trip Ring Set shown pictured is the #1 best-seller across all jewelry departments at Urban Outfitters.